01
Sellers should not have to rely on one agency’s traditional marketing.
A seller should not have to hope that one agency’s database, online advertising and usual buyer network is enough.
Founder of Multi Listing NZ
Roger Hardie created Multi Listing to give property owners a better way to reach serious buyers.
After more than four decades in New Zealand real estate, Roger Hardie had seen too many sellers feel boxed into one agency, one buyer pool and one selling pathway.
Multi Listing exposes your property to more agents, so more buyers can be reached, while the listing agent remains responsible for coordinating the strategy.
Licensed New Zealand real estate agent operating under the REAA 2008.
Why Roger created Multi Listing
Sellers should not be left wondering whether the right buyers were ever properly reached.
When people sell a home, they are often selling the largest financial asset they will ever own. The process should give them confidence, not leave them rushed, pressured or unsure.
Traditional campaigns are useful, but limited.
They often rely on online advertising, the major property portals, the agency database, open homes and the individual agent’s own network.
Those are useful parts of a campaign, but they are not the same as giving the wider real estate profession a reason to bring suitable buyers forward.
A message from Roger
Why I created Multi Listing.
After decades in real estate, I have seen too many sellers focus only on which agency to choose, then simply hope that agency’s advertising, database and buyer network will be enough.
But the real issue is not just which agency you choose. It is whether the selling process is adding real value for you as the homeowner.
In this short video, I explain how Multi Listing adds value by inviting all licensed agents in the area to bring their buyers through your property, and by giving them a clear incentive to do so, while the Multi Listing agent remains responsible for coordinating the selling process.
If the video does not start, open it directly here.
The real question is: what value is being added for the homeowner?
The seller question
What extra value is being created for the homeowner?
Sellers often choose a larger agency because they believe it will give them better access to buyers. That instinct is right. But Multi Listing asks a clearer question: is one agency’s database, advertising, relationships and buyer pool enough on its own, or should the property be opened to all licensed agents in the area?
The familiar approach
The property goes online, open homes are held, the agency database is contacted, and the listing agent works their network. Those activities are useful, but on their own they may not add enough value beyond traditional marketing.
The Multi Listing difference
Multi Listing adds value by inviting all licensed agents in the area to bring their buyers through your property, and by giving them a clear incentive to do so.
The Multi Listing progression
Open the opportunity to all licensed agents in the area, so more serious buyers have the chance to compete.
02
The Multi Listing agent invites all licensed agents in the area to bring buyers.
The strategy is coordinated by the listing agent, while licensed agents in the area are invited to introduce serious buyers to the home.
03
More licensed agents can create more buyer opportunity.
When all licensed agents in the area are invited to bring buyers, the property has a better chance of attracting genuine interest and offers.
04
More offers can create stronger competition.
The aim is to create a better opportunity for multiple offers, stronger buyer participation and a more competitive selling environment.
05
The seller should not be left wondering.
The seller should be able to see that the property was exposed beyond one agency’s traditional marketing and given a fair opportunity with serious buyers.
Why incentives matter
Good agents need a clear reason to bring their buyers.
Many agents may have buyers who could be suitable for a property. Under a traditional listing model, those agents may not always know enough about the property, have a simple process for introducing their buyer, or have enough incentive to prioritise another agency’s listing.
Multi Listing gives them a clearer opportunity.
Licensed agents in the area are given a clear opportunity and stronger incentive than the normal traditional market approach to bring suitable buyers, while the Multi Listing agent remains responsible for coordinating the selling process and protecting the seller’s interests.
The seller does not manage a crowd of agents. The method is broader, but still coordinated.
Thinking of selling?
Before you choose an agency, ask whether every serious buyer will have the opportunity to know your property is for sale.
If you are selling in Tauranga, Mount Maunganui, Papamoa or the wider Bay of Plenty, you can start by checking whether your property could suit the Multi Listing method.